About Arden Grange
Arden Grange Super Premium Pet Food History
Arden Grange is situated in the countryside at Albourne, which is just off the A23, 9 miles north of Brighton.
The family-run business began in 1981 when the site was purchased by Graham and Wendy Stephens. Over a period of more than 20 years, considerable improvements have been made to the premises including the construction of a purpose-built office and warehouse.
The owners are renowned for their experience and expertise in the dog world, and have been breeding and showing their highly acclaimed Ardenburg German Shepherd Dogs for over 30 years. This knowledge, combined with the desire to provide superior pet nutrition led to the birth of Leander International Pet Foods Ltd and Leander International Kennels Ltd.
The kennels and cattery have been renovated and now enjoy an excellent reputation. Regular customers return time after time; impressed with the care and attention paid to their pets throughout their stay. The quarantine facilities were rebuilt to high specifications and far exceed the standards laid down by DEFRA.
Leander Pet Foods began as a wholesale company distributing pet products to smaller wholesalers, pet shops, kennels, catteries and vets. By 1992, Leander grew to be one of the largest pet food wholesalers in the South.
In September 1987, Leander International Pet Foods became the UK & Ireland distributor for an American super-premium pet food manufacturer. This was instrumental in the ongoing transformation of the UK pet food trade and contributed to the enormous growth in its markets.
After almost a decade of outstanding success in the distribution and marketing of these products, the market was sufficiently primed for the manufacturer to establish a UK base, and thus the distribution was transferred.
In ground-breaking tradition, Leander International were now in a position to market their own British-made super premium pet foods. The Arden Grange range was launched in 1996 and was the first product of its kind to be able to name human-grade fresh chicken as its prime ingredient.
In 1998, the Arden Grange Classic range was launched to compliment the existing products by offering the consumer superior nutrition at lower prices. As well as its expanding home market, Arden Grange is now being exported to many countries where high quality products are sought after.
After careful assessment of customer feedback, it became obvious by 2005 that there was a lot of confusion caused by having two ranges on offer (Arden Grange and Classic). The most common question being asked was “What’s the difference between the two?”
After much research, it was therefore decided that all existing products should be combined under the single super premium range to be known as Arden Grange. A consistent, modern and fresh brand image was developed for the re-launch of the cat products in November 2005 and the dog products in March 2006. The new packaging includes key benefit symbols on the front and reverse to help the purchaser identify the right product for their pet.
Within this overall re-vamp of the range and packaging, the product formulations were also examined to evaluate whether the already impressive nutritional credentials could be improved upon. The new Arden Grange range is based upon the original Arden Grange formulation, and fresh chicken remains within the recipe.
The entire Arden Grange range uses only the highest quality ingredients, is hypoallergenic and contains no artificial colourings, flavourings or preservatives. The products represent wholesome ingredients, superior nutrition, excellent palatability and visible results in the condition of the animal.
Arden Grange are opposed to animal testing. Our guarantee, together with our company policy, affirms we have not and never will fund any invasive research projects conducted in relation to the development or refinement of pet foods manufactured or sold by our company. Nor would we be party to any act that could be deemed harmful or injurious to animals. From now on, our Arden Grange “Not Tested on Animals Guarantee”
logo below will be prominently displayed on all our packaging and marketing materials.
In loving memory of Graham Stephens