7 signs your pet has sensitive skin

Scratch a dog and you will have a friend for life. A popular saying! We are used to seeing our pets scratch an itch – while admiring their dexterity! However, is this behaviour a sign your dog or cat is suffering the discomfort of sensitive skin?

1. White or pale coated dogs and cats (require extra sun protection) – not all pale dogs and cats are sensitive, but many are due to their skin pigmentation just like people who are very fair


2. Head shaking, itching or licking


3. Rubbing on the furniture or other objects


4. Long-standing dandruff that cannot be attributed to a normal moult


5. Excessive moulting or patchy hair loss


6. Sore, red or inflamed areas of skin or hive type reactions


7. Malodourous skin or ears

Also remember that many cats and dogs have both sensitive skin and digestion, particularly if the problem is related to allergies as histamine is released in both the gut and the skin.

Your vet will be able to establish the cause of symptoms and ensure appropriate treatment if necessary. The right diet is so important for sensitive pets, and in the event of food allergies, a product that excludes any known or suspected allergens is a crucial part of their care. Even if a pet does not require any ingredient restrictions, a diet that supports the skin/coat, digestion and immune system can still be highly beneficial.

All of our products are naturally hypoallergenic and free from the most common dietary allergens, but our Sensitive range, in particular, has helped countless cats and dogs with sensitive skin back to optimal health and comfort.

Adverse Food reactions 

Environmental allergens in dogs and cats

Itchy Dogs and Cats