8 things you need to know about 'sensitive' pet food

Do you have a sensitive pet? Perhaps your dog or cat has dry, itchy skin, recurring ear infections or diarrhoea? 

You may have been thinking about switching to a ‘sensitive’ diet but what does this mean? What should you feed a sensitive pet when there are a plethora of pet food brands and recipes available on the market making all sorts of claims?

Check out this useful infographic detailing specific, beneficial features of a ‘sensitive’ diet to help you make a more informed choice when selecting a food for your dog or cat.

If your pet is under the care of your vet for a nutritionally responsive medical condition, we advise asking your vet’s professional opinion as to the suitability of any diet if it is not one that he/she has initially suggested.