Cookie policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive. We use the following cookies:

• Strictly necessary cookies. These are cookies that are required for the operation of our website. These essential cookies are always enabled because our website won’t work properly without them. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. You can switch off these cookies in your browser settings but you may then not be able to access all or parts of our website.
• Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
• Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
• Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

On our website, we categorise the above cookies as follows:

• Marketing. These cookies are used by advertisers to serve ads that are relevant to your interests.
• Essential. These cookies are required to activate the core functionality of the website.
• Customer Service. We use these cookies to be at your side at all times and to support you with your purchase.

You can set your browser so that you  

• Be informed about the setting of cookies.
• Only allow cookies in individual cases.
• Exclude the acceptance of cookies for certain cases or in general.
• Enable the automatic deletion of cookies when closing the browser.

Cookie settings can be managed using the following links for each browser, depending on the browser you use:

• Google Chrome 
• Mozilla Firefox 
• Edge (Microsoft) 
• Safari 
• Opera
  

You can also individually manage cookies from many companies and functions used for advertising. To do this, use the appropriate user tools, available at https://www.aboutads.info/choices/ or  http://www.youronlinechoices.com/uk/your-ad-choices .

Most browsers also offer a so-called “Do-Not-Track-Function”. When this feature is enabled, your browser tells advertising networks, websites, and applications that you do not want to be “tracked” for behavioural advertising and similar purposes.

Depending on your browser provider, you can find information and instructions on how to edit this function using the following links:

• Google Chrome
• Mozilla Firefox
• Edge (Microsoft)
• Safari
• Opera

You can find more information about the individual cookies we use and the purposes for which we use them below:

COOKIES FROM GOOGLE

• Analytics

ID: _ga / _ga_ / _gcl_au

Our website uses Google Analytics, an internet analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. 

Google will use this information on behalf of the operator of this website to evaluate your use of the website and to create reports on website activity. Google will also use this information to provide the website operator with other services related to the use of the website and the Internet. The IP address sent by your browser as part of Google Analytics is not combined with other data from Google. 

We only use Google Analytics with IP anonymization activated. This means that your IP address will only be processed by Google in a shortened form.

We have concluded an order processing agreement with the service provider in which we oblige them to protect our customers' data and not to pass them on to third parties.

The Google Analytics terms of use and data protection information can be accessed via the following links:

https://marketingplatform.google.com/about/analytics/terms/us/

https://policies.google.com/privacy?hl=en-US

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. A deletion of user and event-level data associated with cookies, user identifiers (e.g. User ID) and advertising IDs (e.g. DoubleClick cookies, Android Advertising ID, IDFA. Apple Advertiser Identifier ) are linked no later than 14 months after they were collected.

You can prevent Google from collecting the data generated by the cookie and from analyzing your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin available at https://tools.google.com/dlpage/gaoptout is available.

• Fonts

We use “Google Fonts”, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as: “Google”) on our website. Google Fonts allows us to use external fonts. When you access our website, the required Google Fonts are loaded from your web browser into your browser cache. This is necessary so that your browser can display a visually improved representation of our texts. If your browser does not support this function, a standard font from your computer will be used for display. These Google Fonts are integrated via a server call, usually a Google server in the USA. This sends information to the server about which page of our website you have visited. The IP address of the browser of the visitor's device is also stored by Google.

Further information on data protection can be found in Google's privacy policy: https://policies.google.com/privacy?hl=en-US

Further information about Google Fonts can be found at https://fonts.google.com/

• Tag Manager

ID: gtm_session

We use Google Tag Manager from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). This service allows website tags to be managed via an interface. The Google Tag Manager only implements tags. This means: No cookies are used and only the user's IP address is transmitted to Google to establish the connection. The Google Tag Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data If a deactivation has been made at the domain or cookie level, it remains in effect for all tracking tags if they are implemented with the Google Tag Manager.

• Ads

ID: _gcl_au

We use “Google Ads”, a service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as “Google”) on our website. We use Google Ads for marketing and optimization purposes, in particular to show ads that are relevant and interesting to you.

If you have given us your consent, we can use Google Ads to draw attention to our attractive offers using advertising materials on external websites. This allows us to determine how successful individual advertising measures are.

These advertising materials are delivered by Google via so-called “AdServers”. For this purpose, we use so-called ad server cookies, through which certain parameters can be measured to measure success, such as display of ads or clicks by users.

If you reach our website via a Google ad, Google Ads will store a cookie on your PC. These cookies usually expire after 30 days. They are not intended to identify you personally. The following information is usually stored for this cookie as analysis values: unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (marking that the user no longer wants to be addressed). These cookies enable Google to recognize your web browser. If a user visits certain pages of an Ads customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Each Ads customer is assigned a different cookie. Cookies cannot therefore be tracked via the websites of Ads customers. We ourselves do not collect or process any personal data in the advertising measures mentioned. We only receive statistical evaluations from Google. Based on these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of advertising materials; in particular, we cannot identify users based on this information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of Google Ads. As far as we know, Google receives the information that you have accessed the relevant part of our website or clicked on an advertisement from us. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out and store your IP address.

Further information about Google's use of data, settings and objection options, and data protection can be found on the following Google websites: Data protection declaration: https://policies.google.com/privacy?hl=en-US and Google website statistics: https://services.google.com/sitestats/en.html

• Signals

[We use Google Signals which can also be used as an extension of Google Analytics 4. Use of Google Signals allows Google to obtain information from users across various devices, if you have activated ‘Personalised Ads’ in your Google account settings and you have linked your internet-enabled devices, such as your smart phone, to your Google account, Google can analyse user behaviour across devices and create database models based on this, provided you have given your consent to the use of Google Analytics. The data Google collect shows, for example, on which device you first clicked on an ad. Insofar as Google Signals is used, we do not receive any personal data from Google, but only statistics compiled on the basis of Google Signals – essentially aggregated data. You have the option of deactivating the "personalised ads" function in the settings of your Google account and thus turning off the cross-device analysis. To do this, follow the instructions found here: https://support.google.com/ads/answer/2662922?hl=en.
Further information can be found here: https://support.google.com/analytics/answer/7532985?hl=en.]

• ReCAPTCHA

We may use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is intended to check whether data entry on our website (e.g. in a contact form) is done by a human or by an automated program. To do this, reCAPTCHA analyses the behaviour of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information, e.g.

• IP address.
• Length of stay of the website visitor on the website.
• Mouse movements made by the user.

The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place. 

We do not store any personal data from the use of reCAPTCHA. In general, the personal data of the person concerned will be deleted or blocked as soon as the purpose of storage no longer applies.

Further information about Google reCAPTCHA and Google's privacy policy can be found under the following links: https://policies.google.com/privacy?hl=en-US

 and https://www.google.com/recaptcha/intro /v3beta.html

• Campaign Manager & Double Click

Within the Google Marketing Platform, we may use the “Display & Video 360” tool and the associated “Floodlight Tags” to measure the effectiveness of our advertising campaigns, only show advertisements that are relevant to your interests, and limit the frequency of these. For this purpose, you will be assigned a cookie ID, which makes it possible to determine information about the advertising you clicked on and your previous usage behaviour on third-party websites. In addition, the Floodlight tags help us understand whether you take certain actions on our website after viewing or clicking on one of our display/video ads on another platform (conversion tracking).

We also use the “Campaign Manager”, a tool that helps us place and manage ads that are relevant to you. Campaign Manager provides us with reports on the performance of our campaigns and helps us avoid showing you the same ads multiple times. Furthermore, so-called conversions can be recorded with the Campaign Manager. This means that we and the provider know when you view certain advertisements and make a purchase through them.

FACEBOOK PIXELS

ID: _FBP

On our website we use “Facebook Pixel”, a service provided by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor Dublin 2, Ireland (hereinafter referred to as: “Facebook / Instagram”).

Facebook Pixel makes it possible to show our ads on Facebook and Instagram, so-called “Facebook/Instagram ads”, only to those Facebook and Instagram users who were visitors to our website, in particular who have shown interest in our online offering. In this case, Facebook Pixel also makes it possible to check whether a user was redirected to our website after clicking on our Facebook/Instagram ads. Facebook Pixel uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your device. If you are logged into your user account on Facebook or Instagram, your visit to our online offering will be noted in your user account. The data collected about you is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, this data from Facebook or Instagram can be linked to your user account there. If you have a user account with Facebook or Instagram and are registered, Facebook or Instagram can assign the visit to your user account.

Further information from the third-party provider on data protection can be found on the following Facebook or Instagram website: https://www.facebook.com/about/privacy or https://help.instagram.com/519522125107875

Information about Facebook pixels can be found on the following Facebook website: https://www.facebook.com/business/help/651294705016616

You can make the settings regarding which types of advertisements are displayed to you within Facebook or Instagram on the following Facebook or Instagram website: https://www.facebook.com/settings?tab=ads or https: //help.instagram.com/245100253430454

AWIN

On our website we may use the performance advertising network of AWIN AG, Landsberger Allee 104 BC, 10249 Berlin. AWIN is a German affiliate network and serves as an interface between retailers (merchants) and sales partners (affiliates).

Affiliate marketing is an Internet-based form of sales that enables commercial operators of websites, the so-called merchants or advertisers, to place advertising, which is usually paid for through click or sale commissions, on third-party websites, i.e. sales partners who are also affiliates or publishers to be shown. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own websites or via other channels, such as keyword advertising or e-mail. Marketing, to be advertised.

As part of its services, AWIN sets tracking cookies on the end devices of users who visit or use its customers' websites or other online offerings to document transactions (e.g. leads and sales). AWIN's tracking cookies store information about when a specific advertising medium was clicked on by a device. The AWIN tracking cookies also store an individual number sequence that cannot be assigned to the individual user and is used to document an advertiser's partner program, the publisher, and the time of the user's action (click or view). AWIN also collects information about the device from which a transaction is carried out, e.g. the operating system and the browser that is accessing it. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network

AWIN's data protection regulations can be accessed at https://www.awin.com/de/rechts/privacy-policy .

HOTJAR

Our website may use the Hotjar web analysis service from Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (“Hotjar”).

Using Hotjar's technology, we get a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click, etc.). This helps us to align our offering with feedback from our users. Hotjar works with cookies and other technologies to collect data about the behaviour of our users and their devices, in particular the IP address of the device (is only recorded and stored in anonymized form during your use of the website), screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), preferred language for displaying our website. Hotjar stores this information on our behalf in a pseudonymized user profile.

When using this tool, we pay particular attention to protecting your personal data. This means we can only track which buttons are clicked, the path of the mouse, how far the device is scrolled, the screen size of the device, device type and browser information, geographical location (country only) and the preferred language to display our website. Areas of the websites on which personal data from you or third parties are displayed are automatically hidden by Hotjar and are therefore not traceable at any time.

Hotjar offers every user the opportunity to prevent the use of the Hotjar tool using a “Do Not Track header” so that no data about the visit to the respective website is recorded. This is a setting that all common browsers support in current versions. To do this, your browser sends a request to Hotjar to deactivate the tracking of the respective user. If you use our websites with different browsers/computers, you must set up the “Do Not Track header” separately for each of these browsers/computers. You can prevent the use of Hotjar by going to the opt-out page https://www.hotjar.com/legal/compliance/opt-out and clicking “Deactivate Hotjar”.

More information about Hotjar Ltd. and about the Hotjar tool can be found at: https://www.hotjar.com . The privacy policy of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy

ADTRIBA

This website uses technologies from Adtriba GmbH – Beim Schlump 13a, 20114 Hamburg to collect and store data, from which usage profiles are created using pseudonyms.  These usage profiles are used to analyse visitor behaviour and are evaluated to improve and tailor our offering to meet your needs.

CROSSENGAGE

We use the “CrossEngage” tool on our website, a so-called customer data platform (CDP) from CrossEngage GmbH (Bertha-Benz-Straße 5, 10557 Berlin) for the purpose of analysing the interactions of our website visitors and for event tracking, to provide personalised offers to our website visitors.

Crossengage allows us to show you individualised content and offers in real time. If you agree to the use of Crossenange, the service consolidates relevant user data from various data sources. Among other things, your email address, if you have given it to us as part of the website or an order, will be passed on to Crossengage in order to send you personalised emails based on the analysis of your interactions.

For this purpose, Crossengage also uses cookies, which are used to determine the following information:

• Browser type.
• Date and time of visit.
• Referral URL.
• Operating system.
• Information about pages visited.
• Information about interactions.
• IP address.

The storage period for the cookies is 15 months. We have concluded an order processing agreement with Crossengage, in which we oblige the provider to protect your data and only process it on behalf of you. 

You can find more information about data protection at Crossengage in the provider's data protection declaration: https://www.crossengage.io/de/security-trust-center-crossengages-security/

TRUST PILOT

We may use TrustPilot widgets to display reviews on from TrustPilot, and gives you the opportunity to review us. TrustPilot is a company that publishes reviews for businesses.

For more information on TrustPilot's privacy policy follow the link: https://legal.trustpilot.com/for-reviewers/end-user-privacy-terms.

FRESHWORKS

We use Freshworks Inc ("Freshworks") to enable interaction with you on our website and/or our product. As a data processor acting on our behalf, Freshworks automatically receives and records certain information of yours like device model, IP address, the type of browser being used and usage pattern through cookies and browser settings. Freshworks performs analytics on such data on our behalf which helps us improve our service to you.

You can read about the cookies Freshworks' sets in their cookie policy here.

If you have any questions or concerns about our use of cookies, please send us an email at dataprotection@ardengrange.com