A dark green circle icon with a white symbol in the middle, of a leaf.naturally hypoallergenic
A dark green circle icon with a white symbol in the middle, of a mouth, sticking its tongue out and a little plus sign below it.exceptional ingredients
A dark green circle icon with a white tick symbol in the middle.no-nonsense formulations









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welcome to the home of the rangeWe are a British pet food brand that has been a pioneer in pet nutrition for over 25 years. Built on our core philosophy of ‘nutrition without compromise’ all our dog and cat diets are based on no-nonsense, naturally hypoallergenic formulations. Our foods are gently digested and highly palatable with no added artificial flavours or sugar.KEEP READING OUR TALE...



our foodOur recipes contain exceptional ingredients, carefully sourced and included for their nutritional value. We combine these with powerful natural supplements to promote optimum health and wellbeing. It’s our mission to fill every dog and cat bowl with goodness, in the UK and beyond. BONE APPETIT



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dog and cat feeding guides

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ask our nutrition advisor

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discover our superfood blends




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