Privacy policy

Arden Grange is the trading name for Leander International Pet Foods Ltd. This privacy statement explains how we use any personal information we collect about you when you use this website.

1. Important Information and Who We Are  

Controller

Leander International Pet Foods Limited is the controller and responsible for your personal data (collectively referred to as "Arden Grange", "we", "us" or "our" in this privacy policy).

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights (paragraph 9), please contact the DPO or us using the information set out in the contact details section (paragraph 10).

2. The Types of Personal Data We Collect About You 

Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, last name, any previous names, username or similar identifier, marital status, title, date of birth and gender.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes bank account and payment card details.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you interact with and use our website and products.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.  For this, we use Google Analytics (specifically Google Signals) for the purpose of allowing us to analyse behavioural trends for users of our website.  We do this via the use of cookies for which we will obtain your consent before collecting that data.  Please see our cookie policy for more details.

3. How Is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

• Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • purchase our products;
  • register to create an account on our website;
  • generally interact with our website where you consent for us to use cookies; ·        request marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us feedback or contact us.

• Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. We also collect various analytics data, including through our use of Google Analytics, which include Google Signals. Please see our cookie policy for further details

• Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:

• Technical Data is collected from analytics providers, such as Google based outside of the UK.

• Contact, Financial and Transaction Data is collected from providers of technical, payment and delivery services.

4. How We Use Your Personal Data  

Legal basis  

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

• Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
• Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
• Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
• Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Direct marketing  

We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.  

Third-party marketing  

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.   We never share your personal information with third parties or other advertisers. Your data will only be used to process your order. To ensure that you are optimally protected when shopping, we use for all transactions (i.e. when you are in the “My Account” or “Checkout” area, as well as throughout the entire payment process (i.e. as soon as you have clicked “Checkout” in the following steps) a 128-bit SSL encryption (secure sockets layer protocol). The data you transmit (such as address or credit card information) is encrypted in such a way that no third party can access it.    

Opting out of marketing  

You can ask to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us directly.   If you opt out of receiving marketing communications, you will still receive service-related or product-related communications that are essential for administrative or customer service purposes for example relating to order confirmations for a product you may have ordered, any issues or information we need to inform you of in respect of those products, updates to our Terms and Conditions, checking that your contact details are correct.  

Cookies  

For more information about the cookies we use and how to change your cookie preferences, please see.

5. Disclosures of Your Personal Data

We may share your personal data where necessary with the parties set out below for the purposes set out in the table Purposes for which we will use your personal data above.

• Internal Third Parties, such as those other companies within the Arden Grange group, based within the EEA.
• External Third Parties, such as shipping providers including DPD.
• Specific third parties such as those listed below.  Please also see our Cookie Policy for more information as to the purpose of sharing your technical data with some of these third parties:
  • ScaleCommerce GmbH who host our website and who are based in Germany.
  • Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
  • Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor Dublin 2, Ireland (‘Meta’).
  • Microsoft Corporation One Microsoft Way, Redmond, WA 98052-6399, USA.
  • Yahoo! EMEA Limited, 5-7 Point Village, North Wall Quay, Dublin 1, Ireland.
  • AWIN AG, Landsberger Allee 104 BC, 10249 Berlin. AWIN is a German affiliate network and serves as an interface between retailers (merchants) and sales partners (affiliates).
  • Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.
  • CrossEngage GmbH (Bertha-Benz-Straße 5, 10557 Berlin).
  • MessengerPeople GmbH, Seidlstraße 8, 80335 Munich.
  • Chatchamp UG (c/o WERK1, Atelierstraße 29, 81671 Munich, Germany).
  • Makaira (Seckenheimer Hauptstraße 113, 68239 Mannheim).
  • Criteo SA, 32 Rue Blanche, 75009 Paris. o   Adform A/S (Wildersgade 10B, 1, 1408 Copenhagen K, Denmark).
  • Calendly, LLC, 1315 Peachtree St NE, Atlanta, GA 30309.
  • Freshworks Inc, 3rd Floor, Johnson Building, 77 Hatton Garden, London EC1N 8JS
  • Salesforce Inc (Erika-Mann-Strasse 31-37, 80636 München)
  • KnoCommerce Inc (8 The Green Suite A Dover, DE 19901 United States)

  
  

• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. 

6. International Transfers  

Whenever we transfer your personal data out of the UK to countries which have laws that do not provide the same level of data protection as the UK law, we always ensure that a similar degree of protection is afforded to it by ensuring that the following safeguards are implemented:

[We may transfer your personal data to service providers that carry out certain functions on our behalf. This may involve transferring personal data outside the UK to countries which have laws that do not provide the same level of data protection as the UK law.  

Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:  

• We may transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data, for example, those within the EEA.
• We may also use specific standard contractual terms approved for use in the UK which give the transferred personal data the same protection as it has in the UK, namely the International Data Transfer Agreement or The International Data Transfer Addendum to the European Commission’s standard contractual clauses for international data transfers. To obtain a copy of these contractual safeguards, please contact us at.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

8.  Data Retention

How long will you use my personal data for?  

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see paragraph 9 below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

• Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
• You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes (see paragraph 4 for details of how to object to receiving direct marketing communications).
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data (see the table in section 4 for details of when we rely on your consent as the legal basis for using your data). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
  • If you want us to establish the data's accuracy;
  • Where our use of the data is unlawful but you do not want us to erase it;
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of the rights set out above, please contact us.

10. Contact Details

If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact our DPO in the following ways:

• Email address: dataprotection@ardengrange.com
• Postal address: Arden Grange, Danworth House, Jobs Lane, Sayers Common, BN6 9HE

12. Changes to the Privacy Policy and Your Duty to Inform Us of Changes

We keep our privacy policy under regular review. This version was last updated April 2024.   It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.

13. Third-party

Links This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.