Built on our core philosophy of ‘nutrition without compromise’ all our dog and cat diets are based on no-nonsense, naturally hypoallergenic formulations. Our foods are gently digested and highly palatable with no added colours, flavours, preservatives, sugar or salt.
Our recipes contain exceptional ingredients, carefully sourced and included for their nutritional value. We combine these with powerful natural supplements to promote optimum health and wellbeing. It’s our mission to fill every dog and cat bowl with goodness, in the UK and beyond.
what goes into our tasty meals and treats?
additional ingredients within our sensitive and grain-free products
what you won't find in our food
Our “Not Tested on Animals Guarantee” affirms we have not, and never will, fund any invasive research projects conducted in relation to the development or refinement of pet foods manufactured or sold by our company. We do not own any other businesses that test on animals directly or indirectly.